Our Philosophy
Torch Communications strives to be the premier boutique communications consultancy serving the complex needs of the life science, clean energy and health 2.0 industry. We set out to create a different kind of communications firm, one that marries deep professional expertise with organizational innovations that help keep our clients’ objectives at the heart of everything we do. In that spirit, TorchCom is:
- Solutions-driven. We begin each project by defining the core problem at stake and attacking it from all angles. Maybe your objective is to drive sales, influence policy, impress potential investors or strengthen ties with the community. Our recommendations will be rooted in your organization’s business goals supported by our experience and the evidence at hand.
- Creative. The industries we serve are very distinct. Each brings specific business, financial, regulatory and public perception challenges that demand highly specialized communications programs. At Torch Communications we throw out the cookie cutters; instead, we bring to you a personalized approach and perspective from the very start. The strategies we develop are the right ones for our clients – the workable ones and the ones that work.
- Industrious. Our team members are picked for their ability to bring a high degree of intellectual rigor to each project. Yet, we refuse to be “ivory tower” consultants. Just as important as creative ideas and strategic recommendations is our ability to execute on the programs we develop.
- Nimble. We’ve seen time and time again how large agencies can underserve emerging industries when they lack the creativity, ability to fully understand their clients’ fundamental science and business objectives or willingness to make the numbers square with their own shareholders’ earnings expectations. Our deep experience in the industries we serve allows us to hit the ground running, quickly leveraging our existing knowledge to more efficiently develop the right creative strategies for each client’s specific needs. We set out to remain nimble and flexible, providing the best strategies and solutions, while staying competitive.
- Committed. At Torch Communications we’ve taken steps to ensure that all employees have an ownership stake in our business, and by extension, our clients’ success. Our profit-sharing model ensures that everyone from the most junior associate to the most senior director is incentivized to exceed the expectations of each and every client, every day.
- Transparent. Strategic communications is NOT a “black box” process. In order to deliver and demonstrate ROI, we’ve established rigorous documentation and reporting systems to tie our progress to your success.